This Programme aims to create valuable creative assets for the People’s Communication Company and leverage them through digital & online platforms. The role of the programme is to use creativity, creative concepts and production to bring critical content, especially for youth, all while creating an experience for the end user.

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At the forefront of its activities are civic participation, an agency partnership and the creation of a local database of creatives. All content and online platforms are to be produced by the People’s Communication Company (Pty) Ltd.